When times are good, many people believe its okay to stop prospecting for new business and just assume that they will be carried along on the wave created by last years activities or a strong reputation. In recessionary times, advertising agencies are among the first to find their budgets slashed by clients and in turn, [...]
It has happened to me only once in my 20-year career. But once was enough! I had a group of about 20 people who either really didnt want to be there or thought that a day of training off-site was the equivalent of a holiday. They all acted up and acted out. They didnt pay [...]
If you do training for a living, three requirements are a given: (1) You should obviously be an expert in your subject matter; (2) interpersonally, you should have the ability to get along with a variety of people and possess a dynamic, engaging presence in front of a group; and (3) you must be able [...]
There are three primary forms of being in front of a group: presenting, training and facilitating. There is certainly an overlap in skill sets – such as dynamic delivery skills, a good stage presence, a high likeability level, the ability to “read” the audience. But while they are similar skills, theyre not interchangeable. Its valuable [...]
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