Management Skills

When times are good, many people believe its okay to stop prospecting for new business and just assume that they will be carried along on the wave created by last years activities or a strong reputation.
In recessionary times, advertising agencies are among the first to find their budgets slashed by clients and in turn, they [...]

“If you dont care where youre going, then it doesnt matter which way you go.”
-Lewis Carroll
In Alices Adventures in Wonderland, Alice asks the Cheshire cat to tell her which way to go, and he responds that it depends on where she wants to go. When Alice replies that she doesnt care, the cat responds with [...]

Modern Selling professionals must understand how Clients choose. Modern Probing is about being able to separate the customers needs from their wishes. Salesmasters International has developed a solid reputation in teaching sales professionals how to clearly identify what is important to help customers decide what they genuinely require.
Sophisticated questioning strategies result in a customer centric [...]

An Emotional Quotient or EQ is defined as the variety of personal-management and social skills that helps an individual to improve in the workplace and life in general. Therefore, EQ plays a valuable role in how people interact within the workplace. The main foundations of EQ include self-awareness, optimism and empathy, which many develop early [...]

The moment we enter the professional life and our office there are few things which are given to us as complimentary gifts like anxieties, responsibilities, work pressure, corporate communication, deadlines, PR and last but not the least office politics.
Colleagues are like members of a big family called office. Like in other relationships outside office we [...]